DESIGN IT. PRODUCE IT. BUILD IT.

Retail design, print production and photography: a career spent making creative right, from first concept to final installation.

PRODUCTION DESIGN

STUDIO PHOTOGRAPHY

OBSERVATIONS

EYE & EXECUTION

I’m a Sydney-based photographer and production designer, and I hold every project to an exceptional standard. I trained as a photographer, then worked independently, in advertising and in Sydney design studios before joining Apple, where I helped deliver product launches, campaigns and retail environments across Australia, New Zealand and Southeast Asia. Work at that level has to be right every time. It takes a photographer’s eye, a designer’s judgement, brand discipline and real production rigour, all at once. That’s the standard I bring to teams and businesses that want photography, design and ready-to-use assets handled by one person, delivered on time and done right.

Available for roles and freelance projects — dpeel_syd@icloud.com