I DESIGN IT. THEN I GET IT MADE.

Retail design, print production and photography: a career spent getting creative made right, from first concept to final installation.

PRODUCTION DESIGN

STUDIO PHOTOGRAPHY

OBSERVATIONS

EYE & EXECUTION

I'm a Sydney-based photographer and production designer. I trained as a photographer, then worked independently, in advertising and in Sydney design studios. At Apple, I spent sixteen years helping deliver product launches, campaigns and retail environments across Australia, New Zealand and Southeast Asia. That work needed a photographer's eye, a designer's judgement, brand discipline and real production rigour, all at once. Today I bring that same mix to teams and businesses that want photography, design and ready-to-use assets handled by one person, on time and to a standard that holds up.

Available for roles and freelance projects — dpeel_syd@icloud.com