My career has always run across photography, graphic design, branding and creative production — trained as a photographer, then working across both sides: self-employed on my own photography and design projects, and inside marketing and advertising agencies applying that same eye to branding and production.

Apple is where all of it came together. Sixteen years leading the delivery of major product launches, campaigns and retail environments across Australia, New Zealand and Southeast Asia — high-pressure, high-stakes creative work that demanded a photographer's eye, a designer's judgement, brand discipline and genuine production rigour, all at once, on a global stage.

That combination is my strongest asset. I don't just shoot well — I understand branding, I understand design, and I understand how to produce work properly, on time, to a standard that holds up. Few people carry all four; I've spent an entire career building them together.

I work with small businesses juggling multiple suppliers to get their marketing content — a freelance photographer here, a video editor there, a designer for the rest. You don't need to coordinate all of that yourself; you need one person who already carries the whole skill set, and can deliver photography, video, brand-consistent design and ad-ready assets your team can put straight to work.

I'm always glad to hear from people who value good work and are looking for someone who'll take the time to get it right.