DESIGNER, ART DIRECTOR AND PRODUCTION LEAD – FROM CONCEPT TO INSTALLATION

At Apple, I led the delivery of complex production design projects across product launches, retail environments and experiential brand installations throughout Australia, New Zealand and Southeast Asia. I took each project from creative concept to installation: developing practical production solutions, coordinating internal teams and specialist suppliers, and overseeing fabrication, logistics and on-site installation. Launch dates never moved, so the work had to be right every time. That meant meticulous planning, clear communication, anticipating risk and solving problems fast, without letting the standard slip at any stage. The case studies below show the result: precise, brand-true work, delivered safely and on schedule.