Project overview
For Apple Stores and shop-in-shop spaces in Channel Partner locations, I managed the production and rollout of graphics for Apple's standard retail fixtures. This work supported product launches and ongoing campaigns across Australia and New Zealand.

The creative concept
Apple's retail spaces are defined by clarity, precision and restraint. Every graphic, panel and finish works as part of one system, so the product and campaign creative stay in focus, whether the setting is an Apple Store or a Channel Partner's shop-in-shop.

The challenge
No detail is too small. Every component had to be millimetre-perfect and identical across many locations, even where store layouts differed. Artwork, print, fabrication and installation all had to line up exactly, often overnight and always against launch dates that could not move.

My role
I managed artwork preparation, specifications, proofing and print production, then coordinated suppliers and installation teams through the rollout. Checks at each stage made sure what was installed matched what Apple had approved.

Delivery
Detailed specifications, careful proofing and close oversight meant every fixture was produced accurately and installed on time, so each store opened on launch day to Apple's standard.