Project overview
For Apple's Channel Partner and telecommunications stores across Australia and New Zealand, I managed the design, production and installation of bespoke Apple fixtures. Each one was made for a specific partner's store, bringing Apple's product presentation into a retail space designed by someone else.

The creative concept
Each fixture had to sit naturally within the partner's store design while staying unmistakably Apple. That meant the same restraint, materials and finish customers expect in an Apple Store, adapted to fit each partner's space.

The challenge
No two partners were the same. Store layouts, joinery, power, security and construction rules all varied, as did each partner's approval process. Every fixture had to meet Apple's standards and the partner's requirements, and be installed in time for product launch dates that could not move.

My role
I brought together Apple's internal teams, partner stakeholders, fabricators, print suppliers and installers. I managed projects from the first brief through design development, prototyping and sign-off to installation in store.

Delivery
Careful documentation, sample reviews and site checks meant each fixture arrived ready to install and finished to Apple's standard. The result was a consistent Apple experience across partner stores, delivered on schedule for every launch.